1. Deliverability

the percentage of emails delivered to an inbox

• Delivered
• Bounce
• Unsubscribed

To maximized your deliverability depends on you: Email become more and more behavior based

• Content (50% of your deliverability i.e words, links, different styles)

Email content for higher deliverability. Your links, your words,

Styles to avoid (or not abuse) – try not to use this too much

Large font size: will get you into the spam or junk folder. best practice will be 13 or 14 size)

Bolding:

Capitalization:

Language to avoid ( clickbaiting ) not overusing this words. these words won’t immediately put you in to junk box but it does affect your quality score.

Spam trigger words: Free, Promise, Buy Now, insurance guaranteed

Multiple Colors

• Domain
• Reputation
• Engagement

Key Metric to Watch (The Metrix shows: Email list health, Audience engagement, Automation efficiency) the importance to check your open rate tells you the health of your list

• Open rates (20-22% average open rate) & Click Rates

The percentages of recipients that have opened an email

• Unique – the number of receipients who have opened your email
• Raw – The number of times an email has been opened

Click Rate ( the percentage of people who click on a link within an email )

Bounce, Unsubscribes, Spam Complaints

Soft bounce: Autoreply, Full email inbox

hard bounce : an email that does not reach the recipient’s email server