All the traffic in the world means nothing if it's not converting into paying customers, sales, or clients. Optimizing your conversion rate is an essential part of digital marketing, and one we know well here at 9TEQ. Pricing for our CRO services is 100% transparent - you always know where your money goes and how it helps your site generate revenue for you.

Every website has a unique set of goals. An industrial website generates leads, an ecommerce store sells products, a blog converts visitors to subscribers.

Unfortunately, many site owners don't pay as much attention as they should to how well they're reaching those goals, and many marketers measure success in terms of traffic and rankings instead of conversions.

But these metrics are “vanity metrics” — they look good on paper, and it’s nice to be able to report having a certain number monthly visitors. But, in the long run, what would you prefer: 10,000 website visitors per month and $1,000 in sales, or 1,000 visitors per month and $10,000 in sales?

For most marketers, that's an easy question to answer, but achieving that number would require maximizing conversions.

If you're unfamiliar with the term, a conversion is essentially any action that moves a site visitor towards becoming a customer, and your conversion rate is the percentage of visitors who make a conversion.

So if your company overlooks conversion rate optimization, you're missing out on the opportunity to make the most of your website as a marketing and sales tool.

It’s easy to get caught up in measuring metrics like traffic and rankings, in part because Internet marketing is so data-driven. But monitoring and improving your conversion rate is more effective for driving the metrics that really matter, like sales and revenue.

That's why conversion rate optimization, or CRO, has become so important — it gives you the power to identify what isn't working, why, and how you can fix it.

Your entire sales process, from generating interest to convincing potential customers they need your product or service, to finally to closing the sale, is known as your sales funnel. And identifying "leaks" in this funnel can have a serious impact on your site's performance.

Choosing to invest in conversion rate optimization services offers your company several advantages, including:

• Make informed and data-backed decisions about your website’s design
• Get real insight into site strengths and pain points
• Improve contact form completions
• Increase online orders and appointment scheduling
• Decrease abandoned shopping cart rates
• Accelerate website-generated revenue
• Maximize site design for optimum user experience and conversion rates

When you invest in website conversion rate optimization services, we can help your site become a revenue-generating machine.

Our conversion rate optimization services include the following services and areas of analysis:

1. Usability analysis

Confusion is the number one reason people leave websites. If your site has a difficult-to-use interface, or isn't accessible on mobile devices, many visitors will become frustrated and leave.

A website redesign can boost conversions from qualified visitors without making any modifications to Internet marketing plans.

2. Internet marketing conversion analysis

Even if your site is extremely easy to navigate, your traffic quality may be too poor to encourage conversions.

Your website should be written and designed to attract qualified leads, or visitors that are likely to convert. If your Internet marketing campaign brings unqualified traffic to your site, your conversion rates will be lower.

An in-depth analysis of your Internet marketing campaign can help you attract the right visitors to your site, and cater your content to the ones that are likely to become customers.

3. Conversion funnel analysis

Conversion funnels are the paths through your site that visitors follow before converting.

Each page between an entrance page and a conversion page is an opportunity for your visitor to become distracted and leave. If your conversion funnels are too intricate, potential conversions will leave the path and that conversion will be lost.

Conversion funnel analysis ensures that qualified visitors stay on the right track to conversions.

4. Website copy analysis

All too often, website copy is written from the perspective of the company, and doesn't adequately address visitors' questions and concerns.

Professionally written website copy provides the information vital to understanding each product or service, while also persuading qualified customers to convert.

A tweak to the tone and content of your website copy can transform interested visitors into conversions.

5. Aesthetic analysis

Website visitors expect a uniform and professional look across all pages of a website.

If any of your pages take a departure from the look of your site, visitors may become confused and leave. Abandonment also occurs because of other issues like broken links or complex navigation bars.

Ensuring all the pages of your site conform to your brand and no that aesthetic errors are present will increase the time visitors spend on your site, greatly enhancing your opportunities for conversions.