Universal principle that works on all product and pages

1. when a visitor come to a page or sees a product for a 1st time. the 1st time when somebody sees a page, they need to understand why they should bother to read that page or to do anything with that page. so you need to articulate that why the user should bother understanding what is going on with that page. Right at the top of the page. the purpose of the headline ” why the user bother understand what is going on on that page. (the main benefits to the end users) (Visitor centric ) (the 1st thing the user should see) (as specific and clear to the end users as possible) the 2 benefits that work well the most in my experience is cheaper and faster (cost centric or time centric ( the more you can be specific with this the better) (5-12 keywords you want to make it simple but not simpler as it should be)

2. A/B Testing or Split Testing – sometime if you create a few landing page but do not know which to use so the best way is to compare them side by side. See how the customer react to them and use the data to make decision instead of sitting in the room and trying to make a decision

there are so many tools on the internet right now